The brief for Oracle Red Bull Racing’s milestone 20th season, was to capture the rebellious spirit of Red Bull Racing, galvanising fan love amongst both a loyal core and new audiences, driving viewership, earned reach and fan engagement.

Hosted at Red Bull Racing’s HQ in Milton Keynes, a globally live streamed show brought together IRL experience and emotive and energising content that celebrated all that had been and created anticipation for what was to come. The 30 minute broadcast production included a groundbreaking reveal moment for the most anticipated F1 car of the season.

Over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, and millions more tuned into a livestream broadcast to see the reveal of the car, RB20, to the racing world.

The launch far exceeded all targets, generating +1.5m YouTube broadcast streams, across Sky, YouTube and F1 TV and +21m earned views - beating the competition by millions of views.