20 years ago Red Bull cemented its place in Formula One. Against all odds they have fought their way to the top, bringing the rebel culture of Red Bull to a sport dominated by the old guard.

Breaking down boundaries, defying odds and rewriting rules, we wanted to help capture this spirit and attitude in a way that would continue to open up the world of Formula One to a growing and diversified audience. It’s a culture that has always celebrated authenticity, individuality and bravery and this is at the heart of the campaign and all of the work being delivered throughout the team's 20th season.

Marking 20 years of Red Bull Racing in culture, The ORBR20 FOREVER REBL 20th season campaign celebrates the impact of Red Bull and its role in changing the sporting landscape across almost every discipline.

The campaign was launched with a hero film ‘20 Laps Around the Sun’. Built entirely from archive footage from the Red Bull Media and Oracle Red Bull Racing archives, it creates a chronological journey through Red Bull Racing’s first 20 years. Fusing brand storytelling with the attitude, energy and aesthetic of outsider sporting culture, it brings to life the unique culture of a brand that has changed the sport of Formula One forever.

The Forever REBL platform would go on to be activated through a global season launch moment and series of special events and activations throughout the year, each designed to get fans (old and new) closer to the Team and its 20 year history.